Simple high converting page built on the premise of lack of info rather than plentiful info, forces the user to convert or leave essentially, effectively multiplying the leads generated by PPC x4 or greater and achieving 1 lead out of ever eight clicks. The initial project was for a real estate broker. As soon as the conversion happens while the customer is granted access to shop the IDX or MLS, the realtor (my client) is receiving the users info including ip address, user agent, date/time, and all info put into the form this info is cc'd to their email as well.
After test on 3 with Realtors showed the same results, and took standard industry websites converting at 1 out of 27 to one out of 90-100, down to less than 1 out of 10, it was plugged into out order form as a standard offering. I next tested the principle on Injury and Malpractice Attorneys, such as the coveted $100 per click Mesothelioma segments. The savings added up, the contact rate was greatly improved, and having an honest feel for the metrics aside from the google reports proved as always invaluable.
The system was reapplied for generating cost effective SEO leads, and the email was replaced with a SQL table and each user got a link to the table to see the leads as rows in addition to their SMS as the public email relay at godaddy was dropping leads and there was no way to know how many, or recover them.
Prior to the SQL changeover all implementations consisted of HTML,JS, and ASP.NET and VBScript on an IIS Server.
